Understanding, training, transforming: a center of excellence for a more responsible economy
This research group analyses sport as a lens for observing social, institutional, and economic dynamics.
We particularly examine how sport shapes and reflects performance standards, bodily identities, and power relations.
Research within this axis is structured around three key themes:
Despite the diversity of approaches, a common thread runs through the multidisciplinary research conducted in this axis: sport serves as both a space for identity construction, a site of power dynamics, and a laboratory for the transformation of social norms.
Antonio ABRANTES is a researcher in Human Resource Management with a particular interest in team cohesion and performance in sports.
Antonio ABRANTES’s work examines the impact of trust in coaches on group dynamics and team outcomes, particularly in professional and amateur basketball.
He explores how player tenure within a team influences their commitment and coordination, employing quantitative analyses and mediation models.
Mariana BASSI SUTER is a researcher in Marketing and is interested in consumer dynamics and cultural representations in sport.
Mariana BASSI SUTER’s work explores consumer practices related to major sporting events and the corporate social responsibility challenges within this sector.
Using a mixed-methods approach, she analyses the strategies used by brands and sports institutions to engage audiences while addressing ethical and environmental challenges.
Reynald BRION is a researcher in Marketing. His main research areas include sport management and leisure activities, both from an organizational and consumer perspective.
Reynald BRION studies identity formation through sport and leisure, as well as unethical business practices within the sports industry.
His research employs both qualitative and quantitative methods.
Nathalie CLAVIJO is a researcher in Management Control. She explores the dynamics of performance quantification and evaluation in sports.
Nathalie CLAVIJO’s research examines how accounting tools and metrics influence athlete management, performance standards, and sports governance practices.
Through a critical and interdisciplinary approach, she interrogates the social and economic implications of measurement systems in both professional and amateur sports.
Aurélien FEIX is a researcher in Business Ethics and Human Resource Management.
Aurélien FEIX’s work focuses on commodification phenomena, corporate social responsibility discourse, and the political activities of businesses and their implications for democracy.
In the field of sport, his research explores how football supporters perceive and respond to the commodification of their sport, as well as how football clubs and public authorities manage supporter relations.
Camille GAUDY is a researcher in Accounting and Auditing, with a particular interest in their alternative forms.
In the field of sports, Camille GAUDY’s research explores how performance measurement and evaluation systems influence sporting practices, athletes’ relationship with their bodies, and the definition of performance.
One of her ongoing projects introduces the concept of embodied accounting to demonstrate how a performance evaluation system – such as the one used in climbing – can enable athletes to reconnect with their bodies and reshape their perception of what constitutes a performing body.
Yasmine PINZON is a researcher in Marketing. Her research focuses on the relationship between algorithms and consumers in the context of bodily practices (sport and nutrition).
Using ethnographic methods, Yasmine PINZON studies how consumers interact with self-tracking technologies to balance control and autonomy.
Her ongoing research examines how consumers respond to algorithm-driven behavioral prompts to adopt healthier and more responsible consumption practices.
She also explores how women react to physical activity criteria embedded in algorithms, which are often designed based on a male hormonal cycle.