economic history
What is a market crash?
By David LE BRIS Despite the importance of the phenomenon, there is no clear definition of what is a market crash. Arguably, market crashes should
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Latest Research Articles
advertising
Provocative Female Models In Advertising: Triggering Indirect Aggression
By Sylvie BORAU The negative effects of exposure to advertising female models on women’s self-esteem and body satisfaction are now well known. But a new
advertising
Services advertising: showcase the customer!
By Jean-Marc Décaudin and Denis Lacoste Selling services requires a very different approach to selling products. Services are intangible, and they are often produced and consumed
China
A Comparison of Chinese investment in the French and Australian Wine Industries
By Louise Curran In this paper, written with Michael Thorpe of Curtin University in Australia, we explore the recent evolution of Chinese investment in the
Competitiveness
French animal agriculture losing ground in the face of European competition
By Pierre-André Buigues Despite significant state aid, the French meat sector is losing ground against other European countries which are also in the Eurozone. Indeed,
global value chains
The impact of Brexit on trade regimes and Global Value Chains
By Louise Curran The British vote to leave the EU has enormous implications for both parties, many of which are only beginning to be explored.
Innovation
Constructing a corporate identity for start-ups: young, innovative businesses building their reputations and legitimacy
Par Yuliya Snihur In the construction of a corporate identity for their business, creators of innovative start-ups have to simultaneously highlight their distinctiveness and also
Business
Questionable voting in the finance sector
By David Stolin On March 31, 2005, Lehman Brothers chairman and CEO Dick Fuld was re-elected to the company’s board with 87.3% investor support. Four
advertising
Ideal or natural beauty in commercials: what if natural-looking models don’t attract but repel?
By Sylvie Borau and Jean-François Bonnefon The new mayor of London is planning to ban commercials that depict female models who are too thin or whose
Innovation
Disruptive innovation and historical players: the case of the satellite industry
By Victor Dos Santos Paulino Any company faced with a radical innovation in its sector of activity will hesitate between indifference and reaction, because of
Logistics
How to optimize supply chain performance?
By Uche Okongwu Supply chain optimization essentially involves finding a compromise between striving for customer satisfaction at the same time as profitability. By adjusting the
Business
Why do French manufacturers export fewer and fewer cars?
By Pierre-André Buigues and Denis Lacoste French car-makers exported fewer and fewer cars over the course of the first decade of the 2000s. At the
Business
How support for business start-ups affects how people with new business projects perceive their entrepreneurial capability
By Servane Delanoë-Gueguen When looking at business creation, people tend to take more interest in the project than in the entrepreneur behind it. However, starting
Innovation
Innovation: caution as a strategic advantage
By Victor Dos Santos Paulino The case of innovation in the space industry Innovation is one of the major themes in management. The capacity to
SMB
The key to a win-win partnership between SMEs and large companies
By Lourdes Perez Contrary to conventional wisdom, small businesses are not condemned to be always at a disadvantage in their relations with large ones. They
Business 2.0
Business 2.0 : Technology’s great but a knowledge-sharing culture’s better!
By Kévin Carillo The rapid development of collaborative communication technology as an alternative to e-mails provides companies with a possibility of fundamental transformation but will
Climate change
Can we capture CO2 to combat climate change effectively?
By Gilles Lafforgue Climate change issues are increasingly the focus of international negotiations these days. Could carbon capture and storage (CCS) be a more promising
Capital market
Bubbles and irrationality: only due to traders?
By Laurent Germain et Anne Vanhems We took a close look at the personality of traders to try and understand better how speculative bubbles work
Europe
“Patient” pension funds prove beneficial for innovation strategies in Europe
By Stéphanie Lavigne Quite unexpectedly, those European companies which invest the most in Research & Development (R&D) are also those whose majority shareholders are institutional
Business
Integration of self-initiated expatriates – an essential part of HR strategy
By Akram Al Ariss In order to win points in the global search for talents, companies had better create a human resources policy that is attractive
European reform
Protection of personal data: the slow progress of European legislative reform
By Gregory Voss How likely is it that the reforms launched in 2012 by the European Union (EU), with the aim of ensuring a high level
administrator
Feminization of Boards of Directors: real progress towards professional equality
By Alain Klarsfeld Between 2010 and 2012, three key Acts were promulgated, requiring businesses and administrations to make significant progress in terms of gender equality.
Aeronautics
The aeronautical industry: France’s main export asset.
Par Pierre André Buigues France’s has had a foreign trade deficit since 2003 and the country’s share of the world export market is continuing to
Cultural Diversity
Does cultural diversity have a negative effect on team performance?
By Gaël Gueguen Basing itself on results for Tour de France cyclists, this study shows that cultural differences between team members have no effect on