The study of luxury has always been of interest to those in the fashion and business industries. Understanding what defines luxury and how it is perceived by consumers is essential for creating and marketing high-end products. While there are many schools that offer courses on luxury, a French business school offers a unique perspective.
France is home to some of the most prestigious luxury brands in the world, and its capital, Paris, is often referred to as the “City of Lights” or the “Capital of Fashion“. As such, a French business school is the ideal place to study international luxury.
Students will gain an understanding of the history and evolution of luxury brands, as well as the economic and social factors that contributes to their success. In addition, they will learn about the latest trends in the luxury market and how to effectively target, sell, and manage teams in this business.
With its unparalleled experience and expertise, a French business school is the perfect choice for those interested in pursuing a career in the luxury industry.