Inspiring | The annual Social & Innovation Marketing lab workshop |TBS Education

The second annual “Social & Innovation Marketing lab” workshop will be held on site, at Toulouse Business School, on June 23^rd. The workshop’s theme is “Marketing in turbulent times”.

We are experiencing unprecedented challenges due to several critical events. Whether environmental, geopolitical, technological, economic, or social, these critical occurrences dramatically affect our daily life, including business decisions and consumption choices. Marketing scholars and practitioners need to better understand the major changes in consumption to face such turbulent times.

We will talk about Marketing in turbulent times with two key speakers: Professor Aimee Drolet from University of California Los Angeles (UCLA) and Professor Andrea Ordanini from Bocconi University Milan.

We invite researchers, doctoral students, students, and practitioners to join this event. Do not hesitate to register by selecting one of the two options below:

Research day with lunch: €40
Research day with lunch and dinner: €80.

We are looking forward to welcoming you to Toulouse, la ville rose !

See the program