A large-scale name for an XXL campaign

In June 2024, TBS Education launched a spectacular brand campaign. This initiative aims to strengthen and clarify the school’s identity, while leaving a lasting imprint in the minds of its stakeholders. Find out more about this ambitious project and the communication actions planned.

121 Years of history and name changes

Since its creation, TBS Education has undergone numerous identity transformations. In 2022, the school officially adopted the name “TBS Education”. However, this name failed to establish a lasting identity.

In response, the school is launching a major campaign to remind everyone that its official and permanent name is now “TBS Education”.

A campaign that thinks BIG

Begun in June 2024, the campaign aims to clarify the school’s name and make it memorable. The first phase of this campaign made its mark with an impressive 3D structure mounted on the Pont Saint-Pierre, simulating a giant installation… But fictitious. The initiative was designed to dramatically underline the name “TBS Education”.

To accompany this action, several striking posters were deployed to get the message across: TBS doesn’t exist without Education. These messages were designed to reach all the school’s stakeholders and reinforce the school’s brand identity.

What’s next?

The campaign doesn’t stop there. From September 2024, new communications will be offered. The objective is clear: by displaying the name “TBS Education” in a grandiose and repeated way, the school hopes to anchor this name definitively in everyone’s mind.

The campaign reflects the school’s ambition and determination to position itself clearly and memorably in the world of higher education.

That said, we could have written the brand name even bigger, couldn’t we?