The fourth annual “Social & Innovation Marketing Lab” Workshop will be held on-site at TBS Education on June 17, 2025. The workshop’s theme is “Marketing for Change: Innovating Products, Shaping Societies.”
We are delighted to announce the 4th edition of the Social & Innovation Marketing (SIM) Lab Workshop, taking place on June 17, 2025, at TBS Education in Toulouse, France.
This year’s theme, “Marketing for Change: Innovating Products, Shaping Societies”, highlights the powerful dual role marketing plays in driving innovation and facilitating meaningful social change. The workshop creates a unique intersection between two vital marketing disciplines. Social marketing focuses on promoting behaviors that benefit individuals and society, while innovation marketing centers on the successful introduction and diffusion of new products and technologies.
By bridging these complementary fields, the SIM Lab Workshop provides a platform to explore how strategic marketing approaches can simultaneously advance technological innovation while addressing pressing societal challenges.
The SIM Lab Workshop features recognized marketing scholars who will share their research, experiences, and perspectives on marketing’s role in driving both product innovation and societal change.
Ayşegül Özsomer TunalıKoç University, Turkey
Ayşegül Özsomer is Professor of Marketing at Koç University in Türkiye. Her research focuses on global marketing, branding, and marketing strategy in emerging markets and during times of economic uncertainty. She investigates how firms navigate dynamic environments and build strong brands across diverse international contexts. Her work has been published in leading journals, including the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, and Journal of International Marketing. Professor Özsomer has received several prestigious awards, such as the Gerald Hills Best Paper Award for long-term impact in entrepreneurship research, the AMA S. Tamer Cavusgil Award for advancing international marketing practice, and the 2025 Significant Contributions to Global Marketing Award. She currently serves as Editor-in-Chief of the Journal of International Marketing.
Shintaro OkazakiKing’s College London
Shintaro Okazaki is Chair in Marketing at King’s Business School. He has authored over 100 articles and book chapters on advertising and marketing throughout his career. His research focuses on the intersection of marketing, society, and technology, exploring how marketing communications and digital strategies shape consumer behavior and cultural perceptions. He pays particular attention to social issues such as diversity, sustainability, and media impact. His work also extends to international marketing, examining how global trends and emerging technologies influence branding, consumer engagement, and ethical practices. Shintaro is the former Editor-in-Chief of the Journal of Advertising (2014–2019) and a Past President of the European Advertising Academy. He currently serves as the Research Lead of the Department of Marketing at King’s Business School.
Fabian BartschMBS Business School, France
Fabian Bartsch is Associate Professor of Marketing at the MBS School of Business. His research focuses on cross-cultural consumer behavior, global branding, and global consumer cultures, examining how cultural dynamics influence brand strategies and consumer responses in international markets. His work has been published in leading journals, including the Journal of the Academy of Marketing Science, Journal of International Business Studies, and Journal of Business Ethics. Professor Bartsch has received several prestigious awards, such as the AMA Global Marketing SIG Excellence in Global Marketing Research Award and the Hans B. Thorelli Award for long-term impact in international marketing. He serves as an Associate Editor for International Marketing Review and sits on the Editorial Review Boards of the Journal of the Academy of Marketing Science and the Journal of International Marketing.
Timo Mandler TBS Education, France
Timo Mandler is an Associate Professor of Marketing at TBS Education (formerly Toulouse Business School) in France. His research addresses contemporary marketing challenges in the context of globalization and digitalization and has been published in leading journals, such as the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and Journal of International Business Studies. His work has received several awards, including the 2025 AMA Global Marketing SIG Excellence in Global Marketing Research Award and the 2023 AMA S. Tamer Cavusgil Award. He also serves as an Associate Editor for the Journal of International Marketing and International Marketing Review.
The following three hotels are near the campus and offer rooms at different rates:
We invite researchers, doctoral students, students, and practitioners to join this event. Please register before May 23 by selecting one of the two options below:
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For more information, please contact Camilla BARBAROSSA (c.barbarossa@tbs-education.fr).
We are looking forward to welcoming you to Toulouse, la ville rose!