TBS launches the MSc Digital Transformation & Business Innovation

Until now, digital transformation has never been so important. More and more companies are seeking to adapt to this digital change, where their transformation is vital to survive in a world that is constantly globalizing. The MSc Digital Transformation & Business Innovation program is born at the TBS Education campus in Barcelona.

Everything you need to launch your career in digital transformation with the new Master of Science from TBS Education.

According to Kai Bender, market leader for Germany/Austria at global management consulting firm Oliver Wyman, in a Harvard Business Review Analytic Services survey says: “The COVID pandemic has greatly boosted transformation projects. When it became impossible to interact with customers analogically, the extension of digital services became a key issue.”

In recent years, digital transformation has become a buzzword among business leaders. According to a Gartner study, “79% of business strategists said they have digitized their businesses to generate new revenue streams.” This evidences the importance of generating new transformation initiatives, which go hand in hand with the digital change needed.

A master’s degree adapted to the Barcelona of today and tomorrow

Today Barcelona is considered a digital hub in southern Europe, largely due to the consolidated system of start-ups and the large number of events that revolve around the digital universe that the city hosts. A good example is the Mobile World Congress, which generates the interest of large corporations from various sectors seeking to open innovation centers of global impact.

Therefore, the MSc Digital Transformation & Business Innovation is the perfect opportunity to test in a professional way what is happening in the business sector and in turn learn to help companies to create business processes and possible new ways of adapting to technological changes. In addition, there is the opportunity to work on real cases, in collaboration with professional experts in the sector, who will guide in a more accurate way how business innovation is carried out.

The MSc Digital Transformation & Business Innovation program, which is taught on-site and entirely in English at the Barcelona campus of TBS Education, has Roxana Ologeanu-Taddei, professor of information systems management, as program manager.