Artificial Intelligence from a Tourism Perspective

Online event – June 14th, 2021 – 5 :30 pm to 6 :30 pm CET

The TBS Center of Excellence in Artificial Intelligence & Business Analytics and the TBS Research Center are proud to invite you to the online seminar on Artificial Intelligence from a Tourism Perspective with Dr Ulrike Gretzel, one of the most cited authors in the field.

Designing AI Applications for the Tourism Industry

Tourism, as an application context, challenges many of the assumptions of AI-based services, from continuous use and therefore learning potential on the consumer side to data availability and exploitation ability on the business side. This talk will shed light on the many peculiarities of tourism that need to be taken into account when conceptualizing, designing, and implementing AI applications for this domain. It will discuss the implications of AI for tourism consumers, businesses as well as policy-makers, especially considering post-pandemic recovery needs.

About Dr Ulrike Gretzel

Dr. Ulrike Gretzel is a Senior Fellow at the Center for Public Relations, University of Southern California. Dr. Gretzel’s research spans the design and evaluation of intelligent systems, as well as the development and implications of artificial intelligence. Her work in tourism addresses ways in which tourists engage with each other and with tourism organizations through websites, mobile apps and social media, and has analyzed how tourism experiences are represented and marketed online. She studies social media marketing, influencer marketing and the emerging reputation economy. She has also researched smart tourism development, technology adoption and non-adoption in tourism organizations and the quest for digital detox experiences. Dr. Gretzel has published over 100 peer-reviewed journal articles. She is frequently acknowledged as one of the most cited authors in the fields of tourism and persuasion and is a fellow of the International Academy for the Study of Tourism.

Online Event – Prior Registration required

The online event will take place online on June 14th, 2021 from 5 :30 pm to 6 :30 pm CET. To receive the link to the event, please register via the form below: