Workshop Innovation, Culture & Tourism

Discover the latest innovations in the Culture & Tourism industry in a high-profile international workshop on November 25 & 26, 2020. The workshop is co-organized by the CREGO Research Center in Business and Management Sciences and the TBS Master of Science in Management of Cultural and Creative Activities.

Online International Workshop – November 25 & 26, 2020

Program November 25^th, 2020

8:45 am – Opening « Innovation, Culture and Tourism » International Workshop
- Vincent THOMAS, President of the Université de Bourgogne
- Angèle RENAUD, Professor, Head of CREGO (research centre in business and management sciences), Université de Bourgogne
- Pierre-Jean BENGHOZI, Professor, CNRS, Ecole Polytechnique, Co-President of AIMAC (International Association of Arts and Cultural Management)
- Nicolas PEYPOCH, President of AFMAT (Francophone Association of Tourism Management)
- Dominique BOURGEON-RENAULT, Professor, Université de Bourgogne, CREGO, Scientific Director of « Innovation, Culture and Tourism » International Workshop
9:15 am – 10:45 am – Innovations and Experience in Cultural of Tourist Consumption
- Co-designing the value of an innovative cultural service: the contributions of eye-tracking and collective video-elicitation – Élodie JARRIER
- Innovation in museums through a robot as a mediation tool: what usage and effects on visitor’s behaviors? – Juliette PASSEBOIS and Mickaël FLACANDJI
- Sound as a design of attention to the tourist appeal of the Burgundy canal – Carine DELANOË-VIEUX
10:45 am – 11:00 am – Break
11:00 am – 01:00 pm – Strategic Innovation in the Tourism Sector
- Innovative entrepreneurs : actors for change towards creative and sustainable tourism – Claire GRELLIER-FOUILLET
- How can tourism fit into the smart city? – Joëlle LAGIER and Nathalie MONTARGOT
- Corporate hospitality in economic discovery tourism: the case of the Camille Bloch SA chocolate factory – François COURVOISIER
- PME touristiques et réseau subi au sein des destinations touristiques : étude du capital social par une approche multivariée – Caroline BELTRAN and Laurent BOTTI
01:00 pm – 02:00 pm – Lunch Break
02:00 pm – 03:30 pm – Innovation in Culture and Tourism in the Wake of the Health Crisis: What Lessons?
- Round-table discussion animated by Pierre-Jean BENGHOZI, Professor, CNRS, Ecole Polytechnique, Co- President of AIMAC (International Association of Arts and Cultural Management), with the participation of :
  - Sophie BONNIAU, Marketing department manager, Development and International Relations Department, Établissement public des musées d’Orsay et de l’Orangerie
  - Jean-Emmanuel PAPAGNO, Editorial and Marketing Director – Editions Montparnasse
  - Noëlie NOTTET, Founding director – Start-up Quintessence (intangible heritage enhancement)
  - Philippe LANCELLE, Director of Tourism, Conseil Régional de Bourgogne-Franche-Comté

Program November 26^th, 2020

10:00 am – 12:00 am – Cultural and Creative Organizations facing up to the Challenge of Innovation
- Opera houses facing the challenge of innovation : a reflection on the opera consumption experience in streaming – Yacine OUAZZANI, Mathilde PULH and Bertrand BELVAUX
- A conceptual model of the impact of artistic innovativeness on consumption experience and satisfaction of opera shows – Aranzazu GAZTELUMENDI
- Aborted quantitative study in the French music industry: the changes of music labels facing streaming – Margaux VALES
- Towards A Collective Action to Cultural commons: Exploring the Sustainable Institution of Chinese Nascent Cultural Enterprises – an Analysis of Chongqing Philharmonic Factory through “the Opportunity of the Commons” – You LI
12:00 am – 01:30 pm – Lunch Break
01:30 – 03:30 pm – Forms of Innovation in the Cultural or Tourist Sector
- Du BoP dans le beat ; une lecture Bas de la Pyramide dans l’industrie de la musique – Robin CHARBONNIER, Pierre POINSIGNON and Thomas PARIS
- What innovative skills of the museum mediator in a pluralistic institutional context? – Delphine MAURANT, Isabelle BORIES-AZEAU and Agnès MAZARS-CHAPELON
- Les formes d’expression de la mobilisation collective des ressources humaines festivalières. Une exploration multi cas – Djelloul AREZKI, Robert FOUCHET and Edina SOLDO
- Territorial vocation and territorial governance. The case of manfredonia area – Mariella LA FORGIA
03:30 pm – Closing « Innovation, Culture and Tourism » International Workshop
- Pierre-Jean BENGHOZI, Professor, CNRS, Ecole Polytechnique, Co-President of AIMAC (International Association of Arts and Cultural Management).
- Yves EVRARD, Professor Emeritus, HEC PARIS.
- Isabelle ASSASSI, Professor, TBS Education, Toulouse, Co-Scientific Director of « Innovation, Culture and Tourism » International Workshop
- Dominique BOURGEON-RENAULT, Professor, Université de Bourgogne, CREGO, Scientific Director of « Innovation, Culture and Tourism » International Workshop

Registration

To register for this online workshop, please send an email to : workshop-ict@u-bourgogne.fr

Organizing Committee

Dominique BOURGEON-RENAULT, Professor, CREGO, Université de Bourgogne.
Mathilde PULH, Associate Professor, CREGO, Université de Bourgogne.
Isabelle ASSASSI, Professor, TBS Education, Toulouse.
Rebecca ARDITTI-SIRY, Associate Professor, TBS Education, Toulouse.
Bertrand BELVAUX, Professor, CREGO, Université de Bourgogne.
Véronique COLLANGE, Associate Professor, CREGO, Université de Bourgogne.
Laurence GRAILLOT, Associate Professor, CREGO, Université de Bourgogne.
Aranzazu GAZTELUMENDI, PhD Student, CREGO, Université de Bourgogne.
Isabelle HORVATH, Associate Professor, CREGO, Université de Haute Alsace.
Dominique LAURENCE, Associate Professor, CREGO, Université de Bourgogne.
Jean-François NOTEBAERT, Associate Professor, HDR, CREGO, Université de Bourgogne.
Zakia OBAIDALAHE, Associate Professor, CREGO, Université de Haute Alsace.
Margaux VALES, PhD Student, CREGO, Université de Bourgogne.

Scientific Committee

The scientific comitee is under the responsibility of Dominique BOURGEON-RENAULT (Université de Bourgogne), Marc FILSER (Université de Bourgogne), Isabelle ASSASSI (TBS Education), Mathilde PULH (Université de Bourgogne) and Rebecca ARDITTI-SIRY (TBS Education).

Dominique BOURGEON-RENAULT, Professor, CREGO, Université de Bourgogne.
Marc FILSER, Professor, CREGO, Université de Bourgogne.
Isabelle ASSASSI, Professor, TBS Education, Toulouse.
Mathilde PULH, Associate Professor, CREGO, Université de Bourgogne.
Rebecca ARDITTI-SIRY, Associate Professor, TBS Education, Toulouse.
Pierre-Jean BENGHOZI, Professor, CNRS, Ecole Polytechnique, Co-President of AIMAC (International Association of Arts and Cultural Management)
Bertrand BELVAUX, Professor, CREGO, Université de Bourgogne.
Laurent BERTRANDIAS Professor, TBS Education, Toulouse.
Kirsten BURKHARDT, Associate Professor, HDR, CREGO, Université de Bourgogne.
Antonella CARU, Professor, Bocconi University Milano, Italy.
Cécile CLERGEAU, Professor, LEMMA, Université de Nantes.
Alain DECROP, Professor, NADI-CeRCLe, Université de Namur.
Maud DERBAIX, Professor, Creative Industries Research Center, KEDGE Business School.
François COURVOISIER, Professor, HES-SO//Haute Ecole de Gestion Arc, CH-2000 Neuchâtel.
Florence EUZEBY, Associate Professor, CEREGE, La Rochelle Université.
Yves EVRARD, Professor Emeritus, HEC PARIS.
Laurence GRAILLOT, Associate Professor, HDR, CREGO, Université de Bourgogne.
Maria GRAVARI BARBAS, Professor, EIREST – Paris.
Allègre HADIDA, University Senior Lecturer, University of Cambridge Judge Business School and Magdalene College.
Linda HAMDI-KIDAR, Professor, TBS Education, Toulouse.
Isabelle HORVATH, Associate Professor, CREGO, Université de Haute Alsace.
Elodie JARRIER, Associate Professor, GRANEM EA 7456, Université d’Angers.
Rémi MENCARELLI, Professor, IREGE, Université de Savoie Mont Blanc.
Thomas PARIS, CNRS (GREGHEC) & HEC PARIS.
Juliette PASSEBOIS, Associate Professor, IRGO, Université de Bordeaux.
Christine PETR, Professor, IREA EA 4251, Université de Bretagne Sud.
Nicolas PEYPOCH, Professor, CAEPEM, Université de Perpignan Via Domitia, President of AFMAT (Francophone Association of Tourism Management)
Arnaud RIVIERE, Professor, VALLOREM, Université de Tours.