Workshop Innovation, Culture & Tourism

Discover the latest innovations in the Culture & Tourism industry in a high-profile international workshop on November 25 & 26, 2020. The workshop is co-organized by the CREGO Research Center in Business and Management Sciences and the TBS Master of Science in Management of Cultural and Creative Activities.

Online International Workshop – November 25 & 26, 2020

Program November 25^th, 2020

• 8:45 am – Opening « Innovation, Culture and Tourism » International Workshop
  • Vincent THOMAS, President of the Université de Bourgogne
  • Angèle RENAUD, Professor, Head of CREGO (research centre in business and management sciences), Université de Bourgogne
  • Pierre-Jean BENGHOZI, Professor, CNRS, Ecole Polytechnique, Co-President of AIMAC (International Association of Arts and Cultural Management)
  • Nicolas PEYPOCH, President of AFMAT (Francophone Association of Tourism Management)
  • Dominique BOURGEON-RENAULT, Professor, Université de Bourgogne, CREGO, Scientific Director of « Innovation, Culture and Tourism » International Workshop
• 9:15 am – 10:45 am – Innovations and Experience in Cultural of Tourist Consumption
  • Co-designing the value of an innovative cultural service: the contributions of eye-tracking and collective video-elicitation – Élodie JARRIER
  • Innovation in museums through a robot as a mediation tool: what usage and effects on visitor’s behaviors? – Juliette PASSEBOIS and Mickaël FLACANDJI
  • Sound as a design of attention to the tourist appeal of the Burgundy canal – Carine DELANOË-VIEUX
• 10:45 am – 11:00 am – Break
• 11:00 am – 01:00 pm – Strategic Innovation in the Tourism Sector
  • Innovative entrepreneurs : actors for change towards creative and sustainable tourism – Claire GRELLIER-FOUILLET
  • How can tourism fit into the smart city? – Joëlle LAGIER and Nathalie MONTARGOT
  • Corporate hospitality in economic discovery tourism: the case of the Camille Bloch SA chocolate factory – François COURVOISIER
  • PME touristiques et réseau subi au sein des destinations touristiques : étude du capital social par une approche multivariée – Caroline BELTRAN and Laurent BOTTI
• 01:00 pm – 02:00 pm – Lunch Break
• 02:00 pm – 03:30 pm – Innovation in Culture and Tourism in the Wake of the Health Crisis: What Lessons?
  • Round-table discussion animated by Pierre-Jean BENGHOZI, Professor, CNRS, Ecole Polytechnique, Co- President of AIMAC (International Association of Arts and Cultural Management), with the participation of :
    • Sophie BONNIAU, Marketing department manager, Development and International Relations Department, Établissement public des musées d’Orsay et de l’Orangerie
    • Jean-Emmanuel PAPAGNO, Editorial and Marketing Director – Editions Montparnasse
    • Noëlie NOTTET, Founding director – Start-up Quintessence (intangible heritage enhancement)
    • Philippe LANCELLE, Director of Tourism, Conseil Régional de Bourgogne-Franche-Comté

Program November 26^th, 2020

• 10:00 am – 12:00 am – Cultural and Creative Organizations facing up to the Challenge of Innovation
  • Opera houses facing the challenge of innovation : a reflection on the opera consumption experience in streaming – Yacine OUAZZANI, Mathilde PULH and Bertrand BELVAUX
  • A conceptual model of the impact of artistic innovativeness on consumption experience and satisfaction of opera shows – Aranzazu GAZTELUMENDI
  • Aborted quantitative study in the French music industry: the changes of music labels facing streaming – Margaux VALES
  • Towards A Collective Action to Cultural commons: Exploring the Sustainable Institution of Chinese Nascent Cultural Enterprises – an Analysis of Chongqing Philharmonic Factory through “the Opportunity of the Commons” – You LI
• 12:00 am – 01:30 pm – Lunch Break
• 01:30 – 03:30 pm – Forms of Innovation in the Cultural or Tourist Sector
  • Du BoP dans le beat ; une lecture Bas de la Pyramide dans l’industrie de la musique – Robin CHARBONNIER, Pierre POINSIGNON and Thomas PARIS
  • What innovative skills of the museum mediator in a pluralistic institutional context? – Delphine MAURANT, Isabelle BORIES-AZEAU and Agnès MAZARS-CHAPELON
  • Les formes d’expression de la mobilisation collective des ressources humaines festivalières. Une exploration multi cas – Djelloul AREZKI, Robert FOUCHET and Edina SOLDO
  • Territorial vocation and territorial governance. The case of manfredonia area – Mariella LA FORGIA
• 03:30 pm – Closing « Innovation, Culture and Tourism » International Workshop
  • Pierre-Jean BENGHOZI, Professor, CNRS, Ecole Polytechnique, Co-President of AIMAC (International Association of Arts and Cultural Management).
  • Yves EVRARD, Professor Emeritus, HEC PARIS.
  • Isabelle ASSASSI, Professor, TBS Education, Toulouse, Co-Scientific Director of « Innovation, Culture and Tourism » International Workshop
  • Dominique BOURGEON-RENAULT, Professor, Université de Bourgogne, CREGO, Scientific Director of « Innovation, Culture and Tourism » International Workshop

Registration

To register for this online workshop, please send an email to : workshop-ict@u-bourgogne.fr

Organizing Committee

• Dominique BOURGEON-RENAULT, Professor, CREGO, Université de Bourgogne.
• Mathilde PULH, Associate Professor, CREGO, Université de Bourgogne.
• Isabelle ASSASSI, Professor, TBS Education, Toulouse.
• Rebecca ARDITTI-SIRY, Associate Professor, TBS Education, Toulouse.
• Bertrand BELVAUX, Professor, CREGO, Université de Bourgogne.
• Véronique COLLANGE, Associate Professor, CREGO, Université de Bourgogne.
• Laurence GRAILLOT, Associate Professor, CREGO, Université de Bourgogne.
• Aranzazu GAZTELUMENDI, PhD Student, CREGO, Université de Bourgogne.
• Isabelle HORVATH, Associate Professor, CREGO, Université de Haute Alsace.
• Dominique LAURENCE, Associate Professor, CREGO, Université de Bourgogne.
• Jean-François NOTEBAERT, Associate Professor, HDR, CREGO, Université de Bourgogne.
• Zakia OBAIDALAHE, Associate Professor, CREGO, Université de Haute Alsace.
• Margaux VALES, PhD Student, CREGO, Université de Bourgogne.

Scientific Committee

The scientific comitee is under the responsibility of Dominique BOURGEON-RENAULT (Université de Bourgogne), Marc FILSER (Université de Bourgogne), Isabelle ASSASSI (TBS Education), Mathilde PULH (Université de Bourgogne) and Rebecca ARDITTI-SIRY (TBS Education).

• Dominique BOURGEON-RENAULT, Professor, CREGO, Université de Bourgogne.
• Marc FILSER, Professor, CREGO, Université de Bourgogne.
• Isabelle ASSASSI, Professor, TBS Education, Toulouse.
• Mathilde PULH, Associate Professor, CREGO, Université de Bourgogne.
• Rebecca ARDITTI-SIRY, Associate Professor, TBS Education, Toulouse.
• Pierre-Jean BENGHOZI, Professor, CNRS, Ecole Polytechnique, Co-President of AIMAC (International Association of Arts and Cultural Management)
• Bertrand BELVAUX, Professor, CREGO, Université de Bourgogne.
• Laurent BERTRANDIAS Professor, TBS Education, Toulouse.
• Kirsten BURKHARDT, Associate Professor, HDR, CREGO, Université de Bourgogne.
• Antonella CARU, Professor, Bocconi University Milano, Italy.
• Cécile CLERGEAU, Professor, LEMMA, Université de Nantes.
• Alain DECROP, Professor, NADI-CeRCLe, Université de Namur.
• Maud DERBAIX, Professor, Creative Industries Research Center, KEDGE Business School.
• François COURVOISIER, Professor, HES-SO//Haute Ecole de Gestion Arc, CH-2000 Neuchâtel.
• Florence EUZEBY, Associate Professor, CEREGE, La Rochelle Université.
• Yves EVRARD, Professor Emeritus, HEC PARIS.
• Laurence GRAILLOT, Associate Professor, HDR, CREGO, Université de Bourgogne.
• Maria GRAVARI BARBAS, Professor, EIREST – Paris.
• Allègre HADIDA, University Senior Lecturer, University of Cambridge Judge Business School and Magdalene College.
• Linda HAMDI-KIDAR, Professor, TBS Education, Toulouse.
• Isabelle HORVATH, Associate Professor, CREGO, Université de Haute Alsace.
• Elodie JARRIER, Associate Professor, GRANEM EA 7456, Université d’Angers.
• Rémi MENCARELLI, Professor, IREGE, Université de Savoie Mont Blanc.
• Thomas PARIS, CNRS (GREGHEC) & HEC PARIS.
• Juliette PASSEBOIS, Associate Professor, IRGO, Université de Bordeaux.
• Christine PETR, Professor, IREA EA 4251, Université de Bretagne Sud.
• Nicolas PEYPOCH, Professor, CAEPEM, Université de Perpignan Via Domitia, President of AFMAT (Francophone Association of Tourism Management)
• Arnaud RIVIERE, Professor, VALLOREM, Université de Tours.

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