TBS Education Master of Science programs are designed for students who’d like to add highly specific skills and cutting-edge professional expertise to their resume before entering the corporate world.
of graduates employed within 4 months
While all our Master of Science programs deal with Digital Marketing, this one offers you advanced professional expertise in the management of Web Marketing and social media. You will learn to design and implement a Digital Marketing plan and manage a digital business and e-commerce.The program brings you the tools, the techniques and the conceptual frameworks enabling you to develop an unforgettable digital customer experience.By joining the MSc program, students obtain a “Diplôme d’Etudes Supérieures en Management Stratégique International”, a degree approved by France’s Ministry of Higher Education, Research.
Live the TBS Education experience & stand out on the job market!
Head of the program Expert Professor in Data Analysis, and Information Systems.
With these accreditations, we ensure not only the international recognition of our diplomas, but also the quality of our programs and the employability of our graduates!
You’ll gain a solid foundation in management, finance, marketing, human resources, strategy, business analytics, languages essential to your future career.This program is a gateway to a Master of Science for students with a Bachelor Degree (180 ECTS).
A core curriculum semester during which students will follow synchronous and asynchronous online courses.
An on-campus semester at one of the following two campuses: Toulouse, Barcelona.
A not compulsory internship in France, Spain, or abroad for over a 1-to-4-month period.
This programme enables you to obtain a recognised Master’s degree. It is open to students with a 4 Bachelor’s Degree (240 ECTS) and/or who have completed the first year.
Professional ExpertiseSoft skills certificateCompany Consulting mission
6-Month internshipmaster dissertation
You will stury in Toulouse, a booming digital city, is the perfect place to master the challenges of digital marketing and e-commerce. Immerse yourself in a dynamic ecosystem where companies invest heavily in digital.
8 Course Units
Block 1. Digital Marketing fundamentalsIntroduction to digital marketing, Digital consumer behavior, UX/UI: principles, tools & processes.
Block 2. Electronic commerce fundamentalsIntroduction to electronic commerce, Content management and e-commerce platforms, Conversion, fulfillment and consumer relations.
Block 3. Digital platforms, content and productionWeb coding, Visual design and creation, Content marketing and AI.
Block 4. Digital Marketing ChannelsSearch engine optimization, Social media marketing, Paid media.
Block 5. Data analytics and visualizationWeb analytics, Customer analytics
Block 6. Campaign planning and executionCampaign planning and execution, internet and data law, Digital project management.
Block 7. International perspectives and emerging issuesEmerging technologies, Ethics, social responsability and marketing, Digital strategy consulting project.
Block 8. Marketing research methods and dynamicsResearch methods, Research white paper project.
Certifications. You will prepare yourself to a range of certificates in marketing and e-commerce such as: Google Analytics, Google Ads, Semrush…
Soft skills certificate
For the 2-year program :3 year Bachelordegree (180 ECTS) OR 120 ECTS and3 year professional experience
For the 1 year program (Master of Science) :4 year Bachelor degree (240 ECTS) OR180 ECTS and 4 year professional experienceCandidates aged under 32 on the 1st September of the year of application
Language requirements:For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / CAMBRIDGE B2 / FCE / CAT 165For programs taught in French: French mother tongue OR DELF B2 OR equivalent
At the end of the 1-year and the 2-year programs, you will obtain a “Postgraduate Diploma in International Strategic Management”, a diploma accredited by the French Ministry of Higher Education, Research and Innovation. If you do a 1-year program with de 6 month preparatory program, you will obtain the Master of Science degree.
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