During the MSc Marketing Digital & E-Commerce, your will learn:
Block 1. Digital Marketing fundamentals
Block 2. Electronic commerce fundamentals
Block 3. Digital platforms, content and production
Block 4. Digital Marketing Channels
Block 5. Data analytics and visualization
Block 6. Campaign planning and execution
Block 7. International perspectives and emerging issues
Block 8. Marketing research methods and dynamics
You will also have to produce a Master Dissertation:
The objective is to increase your brain agility to anticipate and solve complex business issues in your field of expertise.
Each student in this MSc program is required to write a dissertation which addresses a current issue in management from an academic or professional perspective in his field of expertise.
The student thus contributes to the study, analysis, formalization and abstraction of the identified problem.
The internship:
During your study, you may carry out an internship in the company of your choice for a period of 6 months minimum. This internship is required for the validation of the diploma.
The Consulting Assignement:
A unique exercise that is a major asset in your program!
For the account of prestigious TBS Education partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges.
Certificate designed by 26 professors & leadership and management professionals in collaboration with the Career Services. “Soft Skills” are intrapersonal and interpersonal skills that create the conditions for a successful and sustainable team and allow to effectively manage your career.
2 Course Units:
1. Management and leadership skills
Objective: Acquire nine key competencies to lead teams and manage your professional career.
Personal Strengths:
1. Knowing yourself
2. Communicating effectively
3. Long life learning skills
Leadership & Management:
4. Building an inspiring vision
5. Leading teams
6. Responsible decision-making
Relational impact:
7. Managing interpersonal relationships
8. Building trust and well-being at work
9. Influencing effectively
2. Career agility
Objective: Reveal your talent and make evolutionary choices in accordance with your deep aspirations.
The Career Services is a support center that helps students define and develop their career project. Through several lectures, workshops, individual tests and coaching sessions, a specialist will support each student from their first questions to looking for the right internship or job.
Coaching
We support you in your reflection on your skills, strengths and areas for improvement. Through personality tests and individual coaching, we link this self-knowledge to your ambitions and career choices.
Personal Branding
You will participate in workshops to build your CV and e-portfolio to best highlight your experiences and skills for your future employers.