Summer Courses

In an era where data is a valuable asset, organizations need professionals who can leverage big data to drive informed decision-making and gain a competitive edge.

This course will introduce several topics and enable:

• Understand how to select appropriate visualization types based on the data characteristics and the insights to be communicated
• Explore design principles for creating visually appealing and intuitive data visualizations
• Gain practical experience with popular data visualization tools such as Tableau and Power BI

Business 4.0 integrates and leverages emerging digital technologies to enhance productivity, Enterprise 4.0 integrates and harnesses emerging digital technologies to improve productivity and resilience, and integrate sustainable and responsible practices in response to major environmental and societal challenges.

This course will provide an opportunity to :

• Understand how AI is shaping the operations, practices and dynamics in contemporary business organisations
• Gain knowledge about the role of AI in enhancing supply chain sustainability
• Develop analytical and problem-solving skills
• Explore how AI-powered analytics and optimization can be utilized to enhance energy efficiency

The Financial Decision Making course explores the critical role of financial choices in driving organizational performance and success. Participants will:

• Learn how to analyze firms to understand their present situation to predict its future evolution and protect their business
• Learn how to identify the right actions to take to keep a business alive and profitable
• Learn how to measure the impact of the actions implemented by a company’s decision
• Develop critical thinking skills

In a digitalized world like the one we live in, it is impossible to ignore intercultural exchanges. In a digitalized world like the one we live in; itis impossible to ignore intercultural exchanges. In this course, students will : 

• Learn the basic understanding and knowledge of IHRM & OCM concepts
• Apply IHRM & OCM to international and cultural context
• Master IHRM & OCM tools
• Experiment, share and adapt best practices in terms of IHRM & OCM

This course will give you all the keys to :

• Understand the French society life and French business
• Grasp the French cultural codes and values
• Learn how to apply key marketing and communication principles for the French market
• Learn how to negotiate and debate pertinent French issues and topics

The AI Tools for Decision Management course explores the use of artificial intelligence (AI) tools in

• Gain technical overview & general understanding of lean and agile management methods
• Learn to use strategic decision-making tools
• Understand the applicaiton of (AI) tools in management decision-making processes.
• Learn how to enhance communication skills through effective communication and collaborative leadership

• Examine various innovation strategies, models, and frameworks adopted by European companies
• Develop leadership skills and engage in action planning exercises.
• Explore emerging technologies and digital innovation trends driving transformation across European industries

• Learn different models of the brain and behavior to design and evaluate marketing initiatives
• Learn some of the latest technologies of neuromarketing for market research
• Develop critical thinking skills by solving real cases in a teamwork environment

The International Leadership course is designed to equip students with the essential skills and knowledge necessary for effective leadership in a global context. Students will be able to:

• Explore leadership principles and practices in an international context
• Learn theories of leadership, examining how they manifest and evolve in diverse cultural settings
• Develop critical skills in cross-cultural communication, conflict resolution, and decision-making
• Gain knowledge and tools to lead effectively in a complex and interconnected world

The objective of the course is to carry out data analysis using AI tools. Python and
R are the two main programming languages that run AI methods. As they both
have many libraries and frameworks for data analysis and AI, they must be learned
before developing specific tools for the specific fields taught in this course.

This module is split into two parts:

1. How to use R and Python as basic tools for learning AI running methods.
2. Students will choose one of the following 3 topics to apply specific AI methods using Python and R:

• Sports Analytics
• Marketing Analytics
• Finance Analytics

The ever-evolving markets of design, fashion, and luxury goods is faced with new disruptive consumer trends. Managers of luxury brands must create value for their high-end customers. This includes:

• Understand the importance of the retail business in the fashion and luxury goods industry
• Learn how to manage the in-store life cycle of fashion and luxury products
• Learn how to promote and merchandise fashion and luxury products
• Understand how to implement a marketing strategy for a luxury brand
• Understand differences in consumer behavior

Social entrepreneurship is a term that refers to entrepreneurs, intrapreneurs or product developers that wish to enhance social wealth by funding and implementing innovative solutions to social, cultural, or environmental issues. In this course students will:

• Fully grasp the principles and practices of entrepreneurship and innovation management
• Understand the role of diversity in creativity, innovation, and organizational culture
• Develop techniques to successfully contribute to creative and innovative professional teamwork
• Develop creative problem-solving techniques to meet the challenges of ethical decision-making

The rise of social platforms has forever altered the way people relate to each other. In business, this has also changed the way companies engage, showcase, and deliver their products and services to customers. In this course, students will:

• Understand the current state of the Social Media landscape and how it applies in a business environment across the globe
• Establish relevant social media goals and objectively measure effectiveness
• Master various social media tools and techniques to research customers
• Learn how to use cutting-edge digital tools to create compelling content
• Learn how to manage a company’s social media presence in a structured and efficient way

Securing financing is a challenge for start-ups, early-stage ventures, and SMEs. According to the world bank SMEs are an important avenue for job creation and economic development representing 90% of businesses and more than 50% of employment worldwide. In this course students will:

• Learn how to transform a business idea into a business proposal by designing a financial business plan
• Conduct research to gather data to support a business idea
• Learn about Angel Investing and Crowdfunding
• Understand a Term Sheet and the Due Diligence process
• Evaluate the best exit strategy
• Learn how to recognize and value business opportunities

Making our economy circular, is a key concept in achieving a more sustainable future. In a world facing pressing environmental and societal challenges, this course provides a dynamic exploration of innovative solutions that address both ecological sustainability and social impact. This course is designed for individuals eager to understand and contribute to the transformative changes needed for a more resilient and equitable future. Participants will:

• Assess the environmental, social, and economic impacts of traditional linear production and consumption models versuscircular economy approaches
• Analyze social innovation and circular economy initiatives across different industries and regions
• Develop strategies to integrate principles of social innovation and circular economy into a business

While traditional marketing strategies (including communicating or advertising through event or print media) is still wide-spread and considered effective, digital marketing represents a gateway to widespread target audiences. However, doing marketing digitally involves different strategies and methods than for physical media. Through this leading-edge course, students will:

• Gain practical and general knowledge of digital marketing
• Learn to use real digital marketing tools
• Build a digital marketing automation suite from identifying leads to turning them into customers
• Understand business branding and how to engage with a community

According to Harvard Business Review, around 73% of consumers prefer shopping through multiple channels. This is the new reality. Nowadays, the customers expect an omnichannel experience and above all have total freedom to start a purchase process on one channel and finish it on another without any interruption.
This implies radical changes in the marketing and sales strategies of companies with a direct impact on the value chain and distribution. During this course, students will:

• Understand the different channels and understand their specificities, benefits and challenges
• Understand the expectations of omnichannel customers to build a personalized customer journey
• Learn how to measure the efficiency of an omnichannel retail strategy
• Create consistency across channels to offer a seamless experience