Learn how to effectively participate on social networks to grow your business. There are hundreds of social network sites in the world, don’t let your business get left behind! Explore the various tools used to manage online conversations and use metrics to turn those tweets, likes and mentions into revenue! Social media is ubiquitous in the global marketplace. Facebook, X, Instagram, TikTok and YouTube are just a few of the social media platforms that can be used for internationally and cost-effectively marketing a business. This seminar looks at the logistics in using social networking as an e-business tool to cultivate sales and increase productivity of a business. Create impact on a global scale by deploying a positive and effective social network campaign for your business. Students will develop and apply strategies to grow your business in a global market.

The Luxury Industry has been one of the fastest growing and most profitable industries in the 21stCentury. Management is this industry has for centuries been carefully kept as ‘family secrets’. Due to the rapid growth of the industry an urgent need to transmit knowledge has emerged as The Luxury Industry has been one of the fastest growing and most profitable industries in the 21stCentury. Management is this industry has for centuries been carefully kept as ‘family secrets’. Due to the rapid growth of the industry an urgent need to transmit knowledge has emerged as houses need to employ talent from almost every corner of the world. Much of the strategies are the exact opposite of the Principles of Marketing commonly taught and practiced worldwide. Luxury Strategy principles can be applied across almost any industry to add value to brand equity. 

The aim of this course is to explore, in detail, financing techniques and asset-backed financing. It focuses on the study of LBOs (leveraged buyouts), project financing, asset financing, and asset securitization. Through case studies and company examples, students benefit from an in-depth analysis and solid understanding of the topics covered. Additionally, the course includes a historical perspective on various financing structures, explaining how and why these structures were initially created. The instruments for each type of transaction are examined in detail, including credit default swaps and credit-linked notes.

During this course, students will:

1. Dive into the main structured financing techniques to understand their components, mechanisms, and comparisons.
2. Learn how structured finance originated and why it is and will continue to be a growth driver in the modern economy for many years to come.
3. Understand the characteristics of financial instruments used in various structured transactions.

The study of structured finance provides foundational knowledge and a global perspective, facilitating a comprehensive understanding of modern finance.

The critical role of procurement in ensuring supply and product availability has become very clear in recent years. Mastering core procurement processes of strategic sourcing and supplier relationship management is important for buyers and their colleagues across the business. From production to engineering, from IT to facilities, from HR to marketing, every function in the business buys from suppliers and managers are well advised to ensure familiarity with procurement in order to unleash full supplier potential, grow margins and drive supply chain efficiencies. This course introduces core procurement process and critical tools to ensure supply and cost savings. Based upon an understanding of these core processes the course will have participants understand how to unleash procurement to support progress with ESG, risk management and digital transformation. The course will feature real world cases and examples and interactive worksessions.

Through the evolution and capabilities of Artificial Intelligence, we’ll explore how AI has transformed from a concept of science fiction into an integral part of our daily lives and future. Beginning with a look back at the milestones that have shaped AI, from Ada Lovelace’s
first computer program to the latest in machine learning, we’ll uncover the historical context and
major breakthroughs that have brought us to today’s revolution.

In a digitalized world like the one we live in; it is impossible to ignore intercultural exchanges. The managers of tomorrow and the students of today will be facing multinational group interactions, and the best option one can choose is to be prepared to make them as smooth and profitable as possible. In this course, we will see new 

concepts and put a name to everyday situations, providing necessary tools to face cultural interactions with leadership, and in the best way possible

Enhance your brand on the local and global markets! Students will develop brand specific, dynamic, digital marketing strategies to meet a wide range and variety of business goals. Whether you want to create a start-up,  develop your skills to apply in an established business or scale your brand on the international market, this course provides you with the skills to develop a clearly defined digital marketing strategy.

This course provides a comprehensive exploration of Strategic Supply Management and Supply Chain Resilience to ensure organizational competitiveness in today’s complex business environment. Key areas of focus include:

Understanding the demands placed on supply managers from the firm’s stakeholders including buyers, suppliers and end consumers. It focuses on demonstrating the impact of supply management on the organisation’s competitive success and profitability. It introduces tools, techniques, and approaches for managing supply process, includind cost/price analysis, negotiations, and contract management. Finally, it introduces future directions in supply management and the expanding strategic nature of the fiels. Related to supply, it focuses on assessing threats that may lead to disastrous events within the network. Evaluating control alternatives and implementing strategies to enhance resilience. Lastly, it explains elements of a holistic supply chain resilience program.

This course aims to equip participants with the knowledge, tools, and techniques to innovate and develop businesses in a global context. The focus will be on leveraging creativity, design thinking, and business development frameworks while exploring regional nuances in innovation. By the end of the course, participants will have developed a robust, investor-ready business model and gained practical insights into global innovation ecosystems.