ABRANTES BRAGA Farah Diba

Department: Marketing

Assistant Professor

CURRICULUM VITAE

Education

  • 2018 : PhD in marketing Fundação Getulio Vargas - FGV School of Business
  • 2001 : Master of Business Administration (MBA) in marketing University of Bath Bath
  • 1993 : Bachelor of Arts in economics Universidade Federal do Ceara

Teaching Experience

  • Since 2024 : Professor in marketing Toulouse Business School Toulouse
  • From 2018 to 2024 : Professor in Marketing Insper Learning Institution São Paulo
  • From 2015 to 2022 : Acting as a Guest Lecturer at Fundação Getulio Varga - FGV School of Business; Saint Paul Business School; New York Finance Institute and FIA (Fundação Instituto de Administração Business School) São Paulo
PUBLICATIONS

    • BARROS, L. S. G., F. D. ABRANTES BRAGA, C. B. CHAMMAS, M. C. FILHO, "When and Why Are Consumers Willing To Help For-Profit Companies in Distress?", Journal of Advertising Research, 2023, vol. 63, no. 3, pp. 290-308 [fnege: 2, abs: 3]

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    • ABRANTES BRAGA, F. D., T. VELUDO-DE-OLIVEIRA, "Help me, I can’t afford it! Antecedents and consequence of risky indebtedness behaviour", European Journal of Marketing, 2020, vol. 54, no. 9, pp. 2223-2244 [cnrs: 3, fnege: 3, abs: 3]

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    • ABRANTES BRAGA, F. D., T. VELUDO-DE-OLIVEIRA, "Development and validation of financial well-being related scales", International Journal of Bank Marketing, 2019, vol. 37, no. 4, pp. 1025-1040 [cnrs: 4, fnege: 4, abs: 1]

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EXPERTISE
    • Consumer behavior
    • Marketing, strategy and services
    • Digital marketing and social media
    • Conscious/ Sustainable Marketing
    • Ethical consumption
    • Consumer financial decision making
    • Financial vulnerability
    • Financial inclusion
    • Financial well-being
    • Marketing practices that affect the behavior of vulnerable consumers
    • Scarcity and temporal decision making
      • 2011 - 2012 : Business development and marketing director - Neuralnet, Credit Card Company
      • 2009 - 2010 : Foreign trade operations manager - Quattor/Brasken Petrochemical
      • 2005 - 2009 : International business development - Sab Trading Company
      • 2004 - 2005 : International business development and marketing - Emigran Ornamental Stones
      • 2002 - 2004 : Business development and marketing - Alana group, Credit Card Company
      • 1996 - 2000 : International business development and marketing - Federation of Industries
      • 1992 - 1996 : International business development and marketing - Granos, Ornamental Stones Industry

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