BACHOUCHE Hajer | TBS Education

Associate Professor

h.bachouche@tbs-education.fr

CURRICULUM VITAE
PUBLICATIONS
EXPERTISE

CURRICULUM VITAE

Education

2017 : Doctorat in Management, Specialty Marketing IAE Paris-Est – Université Paris-Est Paris
2013 : Master 2 Consulting, Studies and Research in Marketing IAE Paris-Est – Université Paris-Est Paris
2012 : Master 1 Marketing Research IHEC Carthage

Teaching Experience

Since 2023 : Professor in Marketing Toulouse Business School Toulouse
From 2022 to 2023 : Assistant Professor of Marketing ICN Business School Nancy
From 2020 to 2022 : Assistant Professor of Marketing IPAG Business School Paris
From 2018 to 2020 : Assistant Professor of Marketing SCBS Groupe ESC Troyes Troyes

PUBLICATIONS

- BACHOUCHE, H., L. HAMDI-KIDAR, O. SABRI, "Empowerment strategies and their effects in digital contexts: corroboration, replication, and extension", International Journal of Advertising, 2024, pp. 1-32 [fnege: 3, abs: 2]
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- BACHOUCHE, H., O. SABRI, "L’impact du statut participant ou non-participant des consommateurs sur l’évaluation des stratégies d’empowerment", Recherche et Application en Marketing, 2022, vol. 37, no. 4, pp. 158-187 [fnege: 2]
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- POTHIN, G., H. BACHOUCHE, C. CAMELIS, O. SABRI, "Understanding consumer practices in response to high cost of living", Recherche et Applications en Marketing (English Edition), 2022, vol. 37, no. 4, pp. 27-49 [abs: 1]
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- SABRI, O., H. V. DOAN, F. MALEK, H. BACHOUCHE, "When is transparent packaging beneficial?", International Journal of Retail and Distribution Management, 2020, vol. 48, no. 8, pp. 781-801 [cnrs: 3, fnege: 3, abs: 2]
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- BACHOUCHE, H., O. SABRI, "Empowerment in marketing: synthesis, critical review, and agenda for future research", AMS Review, 2019, vol. 9, no. 3-4, pp. 304-323
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- BACHOUCHE, H., O. BAYARASSOU, "At the beginning, I’ve taken things lightly but with time fear came...» Emotions evolution at different stages of the Covid-19 crisis : insights from online Multi-image elicitation method»" in 38th AFM Congress, 18-20 May,Tunis, Tunisia, 2022
- BACHOUCHE, H., O. SABRI, "What if the experience is the best reward? How participation to empowerment strategies is valued differently according to customer profile" in 2021 AMS Annual Conference and WMC, 1-4 June, Online conference, 2021
- BAYARASSOU, O., H. BACHOUCHE, G. POTHIN, "Ladies, together, let’s support our favorite brand» When brand love is stronger than the health crisis" in 37th AFM congress ,18-20 May, Angers, France (online conference), 2021
- BACHOUCHE, H., O. SABRI, "An exploration of effects of launching empowerment strategies by brands for participating customers" in 23rd World Marketing Congress, Brisbane, Australia, 14-17 June, 2020
- BACHOUCHE, H., T. LECLERCQ , "Contributions managériales : Fournir aux managers de nouvelles cartes pour guider leurs futures décisions" in L’expérience de la thèse en management., Ed., EMS Editions, 2023
- BACHOUCHE, H., M.-L. MOURRE , G. POTHIN, C. CAMELIS, O. SABRI - "Cherté de la vie : quand retrouver du contrôle sur sa consommation se conjugue au collectif" - 2022, Association française du marketing (AFM)
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- BACHOUCHE, H. - "L’empowerment des consommateurs nécessite un vrai mode d’emploi" - 2020, Market Research News
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- 2019 Grand Prize BVA for Marketing Research BVA
- 2019 PhD dissertation Award of the « Cercle Marketing Client” by ADETEM Cercle Marketing Client & ADETEM
- 2018 PhD dissertation Award Sphinx Sphinx Institute

EXPERTISE

- Marketing Fundamentals
- Operational Marketing
- Communication Strategy
- Sales Promotion
- Direct Marketing
- International Communication

- Consumer Empowerment
- New product development
- Crowdsourcing
- Innovation Marketing
- Consumer Behavior

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