BASSI SUTER Mariana

Department: Marketing

Associate Professor

CURRICULUM VITAE

Education

  • 2016 : Doctoral degree in Business Studies Universidade de São Paulo São Paulo
  • 2013 : MSc in Business Studies Universidade de São Paulo São Paulo
  • 2009 : MA in Fashion Business Senac University

Teaching Experience

  • From 2021 to 2021 : Responsible for the development of a new research group in Fashion Marketing and Management University of Leeds - School of Design Leeds
  • From 2021 to 2021 : Responsible for the development of the Master's programme in International Fashion Marketing and Design University of Leeds - School of Design Leeds
  • Since 2021 : Professor of Marketing TBS Education
  • From 2018 to 2021 : Assistant Professor in International Marketing and Strategy University of Leeds - School of Design Leeds
  • From 2016 to 2018 : Assistant Professor in Marketing University of York - School of Management York
  • From 2013 to 2016 : Part time Lecturer in Marketing Centre universitaire Sénac ; Escola Superior de Propaganda e Marketing (ESPM) São Paulo

Management Duties

  • 2024 - 2027 : Elected board member : Latin America and the Caribbean Chapter of the Academy of International Business
  • 2020 - 2021 : Member of the Internationalisation Committee - Coordinator of International Activities University of Leeds - School of Design Leeds
PUBLICATIONS

    • GAMA, M. A. B., C. V. C. CASNICI, M. BASSI SUTER, M. A. GONZALEZ-PEREZ, M. T. L. FLEURY, "The impact of corporate social responsibility in home countries on the financial resilience of emerging-market multinationals: An analysis on Brazilian MNEs", Journal of Business Research, 2025, vol. 192, no. 115290, pp. 1-15 [fnege: 2, abs: 3]

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    • BASSI SUTER, M., "Understanding employee branding capability and country-of-origin image impacts for internationalised firms", Management International, 2024, pp. 1-30 [fnege: 2]

    • BASTOS RUDOLPH, L. T., M. BASSI SUTER, S. R. BARAKAT, "The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer", Journal of MacroMarketing, 2023 [fnege: 3, abs: 2]

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    • PIMENTEL, P. C., M. BASSI SUTER, S. R. DIDONET, "Brand activism as a marketing strategy: an integrative framework and research agenda", Journal of Brand Management, 2023 [fnege: 3, abs: 2]

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    • BORBA SALVADOR, A., M. BASSI SUTER, N. FORSDIKE, "Contributing factors to marketing educators’ teaching performance: insights from executive postgraduate programmes in Brazil", RAUSP Management Journal, 2023 [abs: 1]

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    • BASSI SUTER, M., S. MUNJAL, F. M. BORINI, D. FLORIANI, "Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective", Journal of Business Research, 2021, vol. 134, pp. 415-427 [cnrs: 2, fnege: 2, abs: 3]

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    • BASSI SUTER, M., F. M. BORINI, D. B. COELHO, M. M. DE OLIVEIRA JUNIOR, M. C. C. MACHADO, "Leveraging the Country-of-Origin Image by managing it at different levels", Place Branding and Public Diplomacy, 2020, vol. 16, no. 3, pp. 224-237

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    • BASSI SUTER, M., F. M. BORINI, D. E. FLORIANI, D. DA SILVA, E. POLO, "Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective", Journal of Business Research, 2018, vol. 84, pp. 46-58 [cnrs: 2, fnege: 2, abs: 3]

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    • BASSI SUTER, M., J. DE MOURA ENGRACIA GIRALDI, F. M. BORINI, M. L. F. MACLENNAN, E. CRESCITELLI, E. F. POLO, "In search of tools for the use of country image (CI) in the brand", Journal of Brand Management, 2018, vol. 25, no. 2, pp. 119-132 [cnrs: 4, fnege: 4, abs: 2]

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    • MACLENNAN, M. L. F., M. BASSI SUTER, R. SPERS, "Challenges to the internationalisation of the Brazilian fashion industry", International Journal of Export Marketing, 2017, vol. 1, no. 4, pp. 377

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    • RODRIGUES, J., B. G. MAZZOLA, M. BASSI SUTER, N. NAKAZATO MIYAHIRA, M. T. LEME FLEURY, "The corporate branding in international operations", Internext, 2017, vol. 12, no. 1, pp. 1 15

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    • SUTTER, M. B., B. GALLELI, M. L. F. MACLENNAN, E. F. POLO, H. L. CORREA, "Brazil's fashion and clothing industry: sustainability, competitiveness and differentiation", Latin American J. of Management for Sustainable Development, 2015, vol. 2, no. 3/4, pp. 280

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    • SUTTER, M. B., M. L. F. MACLENNAN, C. C. FERNANDES, M. M. D. OLIVEIRA JR., "Country of Origin Image and Foreign Markets Strategy: Analysis of the Brazilian Cosmetics Company Natura", Revista Brasileira de Marketing, 2015, vol. 14, no. 3, pp. 393-406

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    • BASSI SUTER, M., "Outfoxing the Competition: LASA's Strategic Crossroads in a Changing Marketplace" in Conférence AIB LAC, 20/03/2024, Kingston, 2024

    • GAMA, M., C. CALIXTO-CASNICI, M. BASSI SUTER, M. A. GONZALEZ-PEREZ, M. T. LEME FLEURY, "The Return of Giving: How Does Implementing Home Country Social Engagement Positively Affect the Financial Resilience of Multinationals From an Emerging Market", AIB, 2023, Varsovie, Poland

    • BASSI SUTER, M., "The Relevance and Impact of Teaching Abroad for International Business Scholars: Strengthening Student Development and Teaching Engagement " in Conférence EIBA, 2023, Lisbonne, Portugal

    • BASSI SUTER, M., "The Relevance and Impact of Teaching Abroad for International Business Scholars: Strengthening Student Development and Teaching Engagement" in Conférence EIBA, 16-18/12/2023, Lisbonne, Portugal, 2023

    • BASSI SUTER, M., "Understanding the impacts of emotions and knowledge on the consumer’s behaviour towards sustainable clothing – a Brazilian’s perspective" in EMAC Conférence, Budapest, Hongrie, 23-28 mai, 2022

    • BASSI SUTER, M., "Social License to Operate: Developing Stronger Social Activities at Home" in AIB Conférence, Miami, USA, 05-08 juillet, 2022

    • SUTTER, M. B., M. L. F. MACLENNAN, E. F. POLO, V. I. STREHLAU, "Diferenciação e competitividade da oferta de moda brasileira no mercado internacional" in XVII SEMEAD Research Seminars in Business Management, São Paulo, 2014

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    • SÓ, B., R. GUIMARÃES, M. B. SUTTER, V. P. K. PIRES, C. L. PONTES, "A INFLUÊNCIA DO TRAJE EXECUTIVO NA QUALIDADE DE VIDA NO TRABALHO" in QUALIDADE DE VIDA NO TRABALHO: estudos e metodologias brasileiras., Izabela Maria Rezende TAVEIRA, A.C. LIMONGI-FRANÇA, Mário César Ferreira Eds, EDITORA CRV, pp. 93-106, 2015

    • BORBA SALVADOR, A., M. BASSI SUTER, V. K. DA COSTA NAGOMI - "Between the traditional vision and agile methods in the innovation management implementation process" - 2024, Centrale des Cas, ESPM

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    • BASSI SUTER, M., F. PECOT, L. GIRAUD - "Hiring for a luxury hotel in the Chateau de Versailles" - 2022, The Case Centre

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    • 2015 Best paper in Strategy - SemeAd conference, FEA USP Faculté d'économie, de gestion et de comptabilité de l'Université de Sao Paulo
    • 2014 Best conference paper of international marketing stream Escola Superior de Propaganda e Marketing (ESPM)
EXPERTISE
    • International Marketing
    • Essentials of Marketing
    • B2B Marketing
    • Services Marketing
    • Research Methods
    • Internationalisation in the fashion industry context
    • Marketing International
    • Strategic Marketing
    • Branding
    • Ethical Fashion
      • 2008 - 2011 : Independent consultant on strategic business management projects in the fashion industry
      • 2006 - 2007 : Operations Manager Knitwear factory - MAGGIORE MALHAS Manhente - Barcelos
      • 2006 - 2006 : Trainee (store operations management) C&A

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