BASSI SUTER Mariana

BASSI SUTER, M., "Understanding employee branding capability and country-of-origin image impacts for internationalised firms", Management International, 2024, pp. 1-30 [fnege: 2]

BASTOS RUDOLPH, L. T., M. BASSI SUTER, S. R. BARAKAT, "The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer", Journal of MacroMarketing, 2023 [fnege: 3, abs: 2]

PIMENTEL, P. C., M. BASSI SUTER, S. R. DIDONET, "Brand activism as a marketing strategy: an integrative framework and research agenda", Journal of Brand Management, 2023 [fnege: 3, abs: 2]

BORBA SALVADOR, A., M. BASSI SUTER, N. FORSDIKE, "Contributing factors to marketing educators’ teaching performance: insights from executive postgraduate programmes in Brazil", RAUSP Management Journal, 2023 [abs: 1]

BASSI SUTER, M., S. MUNJAL, F. M. BORINI, D. FLORIANI, "Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective", Journal of Business Research, 2021, vol. 134, pp. 415-427 [cnrs: 2, fnege: 2, abs: 3]

BASSI SUTER, M., F. M. BORINI, D. B. COELHO, M. M. DE OLIVEIRA JUNIOR, M. C. C. MACHADO, "Leveraging the Country-of-Origin Image by managing it at different levels", Place Branding and Public Diplomacy, 2020, vol. 16, no. 3, pp. 224-237

BASSI SUTER, M., F. M. BORINI, D. E. FLORIANI, D. DA SILVA, E. POLO, "Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective", Journal of Business Research, 2018, vol. 84, pp. 46-58 [cnrs: 2, fnege: 2, abs: 3]

BASSI SUTER, M., J. DE MOURA ENGRACIA GIRALDI, F. M. BORINI, M. L. F. MACLENNAN, E. CRESCITELLI, E. F. POLO, "In search of tools for the use of country image (CI) in the brand", Journal of Brand Management, 2018, vol. 25, no. 2, pp. 119-132 [cnrs: 4, fnege: 4, abs: 2]

MACLENNAN, M. L. F., M. BASSI SUTER, R. SPERS, "Challenges to the internationalisation of the Brazilian fashion industry", International Journal of Export Marketing, 2017, vol. 1, no. 4, pp. 377

RODRIGUES, J., B. G. MAZZOLA, M. BASSI SUTER, N. NAKAZATO MIYAHIRA, M. T. LEME FLEURY, "The corporate branding in international operations", Internext, 2017, vol. 12, no. 1, pp. 1 15

SUTTER, M. B., B. GALLELI, M. L. F. MACLENNAN, E. F. POLO, H. L. CORREA, "Brazil's fashion and clothing industry: sustainability, competitiveness and differentiation", Latin American J. of Management for Sustainable Development, 2015, vol. 2, no. 3/4, pp. 280

SUTTER, M. B., M. L. F. MACLENNAN, C. C. FERNANDES, M. M. D. OLIVEIRA JR., "Country of Origin Image and Foreign Markets Strategy: Analysis of the Brazilian Cosmetics Company Natura", Revista Brasileira de Marketing, 2015, vol. 14, no. 3, pp. 393-406

BASSI SUTER, M., "Outfoxing the Competition: LASA's Strategic Crossroads in a Changing Marketplace" in Conférence AIB LAC, 20/03/2024, Kingston, 2024

GAMA, M., C. CALIXTO-CASNICI, M. BASSI SUTER, M. A. GONZALEZ-PEREZ, M. T. LEME FLEURY, "The Return of Giving: How Does Implementing Home Country Social Engagement Positively Affect the Financial Resilience of Multinationals From an Emerging Market", AIB, 2023, Varsovie, Poland

BASSI SUTER, M., "The Relevance and Impact of Teaching Abroad for International Business Scholars: Strengthening Student Development and Teaching Engagement " in Conférence EIBA, 2023, Lisbonne, Portugal

BASSI SUTER, M., "The Relevance and Impact of Teaching Abroad for International Business Scholars: Strengthening Student Development and Teaching Engagement" in Conférence EIBA, 16-18/12/2023, Lisbonne, Portugal, 2023

BASSI SUTER, M., "Understanding the impacts of emotions and knowledge on the consumer’s behaviour towards sustainable clothing – a Brazilian’s perspective" in EMAC Conférence, Budapest, Hongrie, 23-28 mai, 2022

BASSI SUTER, M., "Social License to Operate: Developing Stronger Social Activities at Home" in AIB Conférence, Miami, USA, 05-08 juillet, 2022

SUTTER, M. B., M. L. F. MACLENNAN, E. F. POLO, V. I. STREHLAU, "Diferenciação e competitividade da oferta de moda brasileira no mercado internacional" in XVII SEMEAD Research Seminars in Business Management, São Paulo, 2014

SÓ, B., R. GUIMARÃES, M. B. SUTTER, V. P. K. PIRES, C. L. PONTES, "A INFLUÊNCIA DO TRAJE EXECUTIVO NA QUALIDADE DE VIDA NO TRABALHO" in QUALIDADE DE VIDA NO TRABALHO: estudos e metodologias brasileiras., Izabela Maria Rezende TAVEIRA, A.C. LIMONGI-FRANÇA, Mário César Ferreira Eds, EDITORA CRV, pp. 93-106, 2015

BORBA SALVADOR, A., M. BASSI SUTER, V. K. DA COSTA NAGOMI - "Between the traditional vision and agile methods in the innovation management implementation process" - 2024, Centrale des Cas, ESPM

BASSI SUTER, M., F. PECOT, L. GIRAUD - "Hiring for a luxury hotel in the Chateau de Versailles" - 2022, The Case Centre