PINZON Yasmine
Department: Marketing
CURRICULUM VITAE
Education
- 2021 : Doctorat in Marketing IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
- 2017 : Master in Research in Management IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
- 2015 : Master of Science in Management IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
Teaching Experience
- Since 2022 : Professor in Marketing Toulouse Business School Toulouse
- From 2020 to 2022 : Teaching and Research Assistant IAE, IUT- Aix en Provence - Aix-Marseille Université
- From 2018 to 2021 : Lecturer in Marketing, Consumer Culture KEDGE Business School, IMPGT, IAE - Aix en Provence - Aix-Marseille Université
Management Duties
- 2021 - 2022 : Head of MS/MSC program in Management IAE - Aix en Provence - Aix-Marseille Université Aix en Provence
PUBLICATIONS
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EL ALAMI, Y. - "Thèse Doctorat : The Internet of Things’ consumption: an assemblage theory approach; La consommation des objets connectés : une approche par la théorie de l'assemblage" - 2021, Aix-Marseille
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PINZON, Y., M. ALEMANY OLIVER, "Connected Running And The Politics Of Assemblage; Proceedings: The 54th Annual Conference of the Association for Consumer Research (ACR), Seattle, Washington, October 26-28, 2023", Advances in Consumer Research, 2023, vol. 51, pp. 97-100 [abs: 2]
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PINZON, Y., "Extending consumer-algorithm relations: How consumers negociate algorithms." in Conférence CCT, 09/07/2024, San Diego, 2024
PINZON, Y., "A TECHNOLOGICAL-MEDIATION APPROACH TO CHANGES IN CONSUMPTION PRACTICES" in 12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP, 18/04/2024, Malaga, 2024
EL ALAMI, Y., J. DENEGRI-KNOTT, "Ethics of marketing persuasive technology: a research agenda" in 45 th Annual Macromarketing Conference, Bogota, Colombia, 2020
EL ALAMI, Y., "The role of wearable activity tracking devices in servicescapes", 2020
EL ALAMI, Y., V. COVA, "The Internet of Things and the transformation of consumption practices: a conceptual framework" in Interpretive Consumer Research Conference (ICR), Lyon, 2019
EL ALAMI, Y., V. COVA, "Digimorphosis and sports activities: the role of wearable technology on practice’s harmonious unfolding" in Journées Normandes de la Recherche sur la Consommation (JNRC), Rouen, 2018
EXPERTISE
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- Consumer Culture Theory
- Digital consumer culture
- Marketing
- Qualitative Research
- Consumer Behavior
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- Connected objects consumption
- Practice theory
- Algorithmic consumer culture
- Embodiment
- IoT assemblages and networks
- Algorithms’ ethical considerations
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- 2015 - 2016 : Sales Assistant Peruvian-French Chamber of Commerce and Industry Miraflores
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