Department: Marketing
Assistant Professor
y.pinzon@tbs-education.fr
EL ALAMI, Y. - "Thèse Doctorat : The Internet of Things’ consumption: an assemblage theory approach; La consommation des objets connectés : une approche par la théorie de l'assemblage" - 2021, Aix-Marseille
PINZON, Y., M. ALEMANY OLIVER, "Connected Running And The Politics Of Assemblage; Proceedings: The 54th Annual Conference of the Association for Consumer Research (ACR), Seattle, Washington, October 26-28, 2023", Advances in Consumer Research, 2023, vol. 51, pp. 97-100 [abs: 2]
PINZON, Y., "Extending consumer-algorithm relations: How consumers negociate algorithms." in Conférence CCT, 09/07/2024, San Diego, 2024
PINZON, Y., "A TECHNOLOGICAL-MEDIATION APPROACH TO CHANGES IN CONSUMPTION PRACTICES" in 12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP, 18/04/2024, Malaga, 2024
EL ALAMI - PINZON, Y., "Me, My Body and My Smartwatch: How consumers negotiate algorithms in algorithmic consumer culture" in Conférence ACR, septembre, 2024, Paris
EL ALAMI, Y., J. DENEGRI-KNOTT, "Ethics of marketing persuasive technology: a research agenda" in 45 th Annual Macromarketing Conference, Bogota, Colombia, 2020
EL ALAMI, Y., "The role of wearable activity tracking devices in servicescapes", 2020
EL ALAMI, Y., V. COVA, "The Internet of Things and the transformation of consumption practices: a conceptual framework" in Interpretive Consumer Research Conference (ICR), Lyon, 2019
EL ALAMI, Y., V. COVA, "Digimorphosis and sports activities: the role of wearable technology on practice’s harmonious unfolding" in Journées Normandes de la Recherche sur la Consommation (JNRC), Rouen, 2018
EL ALAMI, Y., "La consommation des objets connectés : une approche par la théorie de l’assemblage" in Sarabande des Hots Topics en Marketing., Ed., Presses Universitaires de Provence, pp. 133-144, 2023
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