FRACCARO Annalisa
Department: Marketing
CURRICULUM VITAE
Education
- 2017 : PhD in Management Science - Marketing - Paris 1 Panthéon-Sorbonne & ESCP Europe Paris
- 2012 : European MSc in Management - City University of London - London
- 2012 : Master's degree in Eonomics and Management - Università degli Studi di Torino - Torino
- 2009 : Bachelor of Science (BSc) in Economics and Management for Arts, Culture and Communication - Bocconi University - Milano
Teaching Experience
- Since 2019 : Professor of Marketing Toulouse Business School Toulouse
- From 2018 to 2019 : Professor in Marketing - ISC Paris - Paris
- From 2014 to 2019 : Visiting Lecturer in Marketing Université Paris-Dauphine, Centre Franco-Vietnamien de formation à la Gestion (CFVG) - Hanoi
- From 2012 to 2017 : Lecturer in Marketing - École supérieure de Commerce de Paris (ESCP Europe) - Paris
Management Duties
- 2024 : Head of the MSc Communication & brand content Toulouse Business School Toulouse
- 2023 - 2024 : Head of MSc Marketing, Management & Communication Toulouse Business School Toulouse
PUBLICATIONS
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PARGUEL, B., A. FRACCARO, S. MACÉ, "Compromise pricing in luxury", Journal of Product and Brand Management, 2022, vol. 31, no. 3, pp. 506-517 [cnrs: 4, fnege: 3, abs: 1]
BOURJADE, S., A. FRACCARO, D. MELOSO, R. SKRIPNIK, D. STOLIN, "Non-proportional thinking in IPOs", Applied Economics, 2022, pp. 1-9 [cnrs: 2, abs: 2]
FRACCARO, A., S. MACÉ, B. PARGUEL, "The not-so-odd couple: Odd pricing in a luxury context", Journal of Business Research, 2021, vol. 136, pp. 356-365 [cnrs: 2, fnege: 2, abs: 3]
FRACCARO, A., S. MACÉ, "Never too rich to care about prices: Effects of price endings on customer perceptions of luxury / Trop riche pour se soucier des prix ? Effets des terminaisons de prix sur la perception de luxe par le consommateur", Recherche et Application en Marketing, 2020, vol. 35, no. 3 [cnrs: 2, fnege: 2]
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FRACCARO, A., "Price endings of luxury handbags: managerial practices, customers’ perceptions, and preferences" in International Marketing Trends, Elyette Roux Best Thesis in Luxury Management Award, janvier, 2019, Venise
FRACCARO, A., S. MACÉ, "Odd and even pricing applied to luxury goods: effects on brand image" in Monaco Symposium on Luxury, 07-08 avril, 2016, Monaco
FRACCARO, A., S. MACÉ, "Odd and even pricing applied to luxury goods: effects on brand image" in 5th AFM Research Day on "Prix, gratuité, don et Valeur »,, 2015, Tours
FRACCARO, A., S. MACÉ, "Odd pricing and even pricing in luxury goods – Managerial Practices" in Shopper Marketing & Pricing Conference, 8-10 mai, 2014, Stockholm
FRACCARO, A., S. MACÉ, "Odd pricing and even pricing in luxury goods – Managerial Practices" in Monaco Symposium on Luxury , avril, 2014, Monaco
FRACCARO, A., "Price endings of luxury handbags: managerial practices, customers’ perceptions, and preferences" in EMAC Doctoral colloquium , juin, 2014, Valencia
FRACCARO, A., "Price endings of luxury handbags: managerial practices, customers’ perceptions, and preferences" in AFM Doctoral colloquium , juin, 2014, Montpellier
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FRACCARO, A., B. PARGUEL, S. MACÉ, "Terminaison du prix dans le luxe : du mythe à la réalité" in L'état du management 2022., Ed., La Découverte, chap. 6, pp. 64-74, 2022
STOLIN, D., L. CURRAN, A. FRACCARO, J. GRANDHOMME, E. GRAY, G. PRASEUTH, K. SANTRISSE, R. SKRIPNIK, M. ZAGONOV, "Injecting Humor into Educational Videos: How a Business School Collaborated with a Stand-up Comedian" in 6th e-Learning Excellence Awards 2020: An Anthology of Case Histories., Ed., Academic Bookshop, 2020
EXPERTISE
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- Marketing Research
- Principles of Marketing
- Strategic Marketing
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- Consumer Behavior
- Pricing
- Luxury
- Sustainable Consumption
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- 2017 - 2018 : Management Consultant Accenture
- 2012 - 2012 : Junior Product Manager Amazon
- 2011 - 2011 : Sales Executive Assistant Vivienne Westwood London
- 2010 - 2010 : Assistant to European Financial Controller Golder Associates Turin
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