PETIT Michaël | TBS Education

Assistant Professor

2016 : PhD in management Université Toulouse Capitole Toulouse
2008 : Master in marketing research Université Toulouse Capitole Toulouse
2006 : Master in innovation management Université Toulouse Capitole Toulouse

Since 2024 : Professor in marketing Toulouse Business School Toulouse
From 2019 to 2024 : Lecturer in marketing IONIS Group Toulouse
From 2019 to 2024 : Lecturer in marketing IGENCIA Education Toulouse
From 2017 to 2019 : Professor in marketing Sud Business School Agen
From 2014 to 2017 : Professor in marketing ICD International Business School Toulouse Blagnac
From 2012 to 2014 : Lecturer Toulouse School of Management (TSM) – Toulouse Capitole University Toulouse

2017 - 2019 : Head of research department Sud Business School Agen
2015 - 2017 : MBA digital marketing supervisor ICD International Business School Toulouse Blagnac

- Goods and services Marketing
- Perception and consumption behaviors
- Phygital communication
- Research methods

- Theories and theologies of the senses
- Cognitive biases, heuristics and nudge marketing
- Information processing and interaction with technology : NICT, AI
- Sensory resonance and emotional exchange mechanisms

- 2012 : Consultant in B2C/B2B experiential marketing and nudge communication
  
  2009 - 2012 : Strategic marketing manager - Innovi Laboratory