PETIT Michaël

Department: Marketing

Assistant Professor

CURRICULUM VITAE

Education

  • 2016 : PhD in management Université Toulouse Capitole Toulouse
  • 2008 : Master in marketing research Université Toulouse Capitole Toulouse
  • 2006 : Master in innovation management Université Toulouse Capitole Toulouse

Teaching Experience

  • Since 2024 : Professor in marketing Toulouse Business School Toulouse
  • From 2019 to 2024 : Lecturer in marketing IONIS Group Toulouse
  • From 2019 to 2024 : Lecturer in marketing IGENCIA Education Toulouse
  • From 2017 to 2019 : Professor in marketing Sud Business School Agen
  • From 2014 to 2017 : Professor in marketing ICD International Business School Toulouse Blagnac
  • From 2012 to 2014 : Lecturer Toulouse School of Management (TSM) – Toulouse Capitole University Toulouse

Management Duties

  • 2017 - 2019 : Head of research department Sud Business School Agen
  • 2015 - 2017 : MBA digital marketing supervisor ICD International Business School Toulouse Blagnac
PUBLICATIONS
EXPERTISE
    • Goods and services Marketing
    • Perception and consumption behaviors
    • Phygital communication
    • Research methods
    • Theories and theologies of the senses
    • Cognitive biases, heuristics and nudge marketing
    • Information processing and interaction with technology : NICT, AI
    • Sensory resonance and emotional exchange mechanisms
      • 2012 : Consultant in B2C/B2B experiential marketing and nudge communication
      • 2009 - 2012 : Strategic marketing manager - Innovi Laboratory

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