POLYAKOVA ALEXANDRA

DE JONG, A., K. DE RUYTER, D. I. KEELING, A. POLYAKOVA, T. RINGBERG, "Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda", Industrial Marketing Management, 2021, vol. 93, pp. 1-9 [cnrs: 2, fnege: 2, abs: 3]

POLYAKOVA, A., Z. ESTES, A. ORDANINI, "Free upgrades with costly consequences", European Journal of Marketing, 2020, vol. 54, no. 4, pp. 691-712 [cnrs: 3, fnege: 3, abs: 3]

VALENTINI, S., C. ORSINGHER, A. POLYAKOVA, "Customers’ emotions in service failure and recovery: a meta-analysis", Marketing Letters, 2020, vol. 31, no. 2-3, pp. 199-216 [cnrs: 2, fnege: 2, abs: 3]

POLYAKOVA, A., "Entitlement: conceptual domain, its role in marketing and implications for" in EMAC Conférence, 28/05/2024, Bucharest, 2024

JOMAR, D., A. POLYAKOVA, M. GERNIER, "Virtual Influencers: can they become an inspiration for performance sports brands?" in Global Marketing Conference, july, 2023, Seoul, South Korea

POLYAKOVA, A., Y. CHEN, "Entitlement: conceptual domain, its role in marketing and implications for research" in AMA, 2023, online

POLYAKOVA, A., Y. CHEN, A. DE KEYSER, "Entitlement: conceptual domain, its role in marketing and implications for research" in Frontiers in Services, 2023, Maastricht, Netherlands (The)

DAVIS, C. D., A. POLYAKOVA, A. V. BODAPATI, A. DROLET, "Are Young Adults More Narcissistic Than Older Adults?", Ed., Routledge, 2020