POLYAKOVA ALEXANDRA

Department: Marketing

Assistant Professor

CURRICULUM VITAE

Education

  • 2015 : PhD in Business Administration and Management Bocconi University

Teaching Experience

  • Since 2021 : Professor of Marketing Toulouse Business School Toulouse
  • From 2017 to 2021 : Enseignant en Marketing University of Sussex Brighton
  • From 2015 to 2017 : Postdoctoral Researcher and Visiting Fellow University of Bologna ; UCLA Anderson School of Management
  • From 2013 to 2013 : Doctorant invité Erasmus University-Rotterdam School of Management. Rotterdam
  • From 2012 to 2015 : Marketing Track Instructor, Project assistant and Teaching assistant Bocconi University – School of Management Milano

Management Duties

  • 2020 - 2021 : Head of Msc Marketing & Consumer Psychology University of Sussex Brighton
PUBLICATIONS

    • DE JONG, A., K. DE RUYTER, D. I. KEELING, A. POLYAKOVA, T. RINGBERG, "Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda", Industrial Marketing Management, 2021, vol. 93, pp. 1-9 [cnrs: 2, fnege: 2, abs: 3]

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    • POLYAKOVA, A., Z. ESTES, A. ORDANINI, "Free upgrades with costly consequences", European Journal of Marketing, 2020, vol. 54, no. 4, pp. 691-712 [cnrs: 3, fnege: 3, abs: 3]

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    • VALENTINI, S., C. ORSINGHER, A. POLYAKOVA, "Customers’ emotions in service failure and recovery: a meta-analysis", Marketing Letters, 2020, vol. 31, no. 2-3, pp. 199-216 [cnrs: 2, fnege: 2, abs: 3]

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    • POLYAKOVA, A., "Entitlement: conceptual domain, its role in marketing and implications for" in EMAC Conférence, 28/05/2024, Bucharest, 2024

    • JOMAR, D., A. POLYAKOVA, M. GERNIER, "Virtual Influencers: can they become an inspiration for performance sports brands?" in Global Marketing Conference, july, 2023, Seoul, South Korea

    • POLYAKOVA, A., Y. CHEN, "Entitlement: conceptual domain, its role in marketing and implications for research" in AMA, 2023, online

    • POLYAKOVA, A., Y. CHEN, A. DE KEYSER, "Entitlement: conceptual domain, its role in marketing and implications for research" in Frontiers in Services, 2023, Maastricht, Netherlands (The)

    • DAVIS, C. D., A. POLYAKOVA, A. V. BODAPATI, A. DROLET, "Are Young Adults More Narcissistic Than Older Adults?", Ed., Routledge, 2020

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    • 2020 Recipient of the AMA Best Paper Award in Consumer Behavior track
EXPERTISE
    • Consumer Behavior
    • Service Marketing
    • Marketing Communication
    • Service Marketing
    • Consumer Emotions
    • Unethical Behavior
    • Consummer Entitlement
      • 2008 - 2009 : Loan manager National Bank « Trust »
      • 2005 - 2008 : Marketing Assistant PR agency « Proba »
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